Agent Production Academy · 8-week program

Live coaching.
Simple workflows.
Real progress.

For years, APA has trained agents to perform significantly above the industry average. The all-in-one platform goes beyond the live classes, allowing you to track your practice, outreach, and progress, all in one place.

8focused weeks
live sessions weekly
1clear daily action
APA Today view showing Joe's vendor outreach activity and daily checklist

A simple system for daily work.

01

Learn it

Learn the plan with your coach.

02

Practice it

Use the script. Make the call. Do the work.

03

View the results

See what worked and what comes next.

Coach-assigned outreach

Keep each campaign in one place.

See the goal, people, script, due date, and progress in one place. Agents can quickly see what to do next.

  • 01
    See the assignmentOpen the current campaign and start.
  • 02
    Use the approved scriptThe goal, opener, questions, and close are one tap away.
  • 03
    Work a clear listAdd people from the database. Filter by to do, follow-up, or worked.
Campaign hubOpen the work and start
APA Outreach hub showing the assigned vendor campaign and its progress
Campaign queue
Vendor outreach campaign queue with people, call, text, guide, and report actions
Post-call result
POST-CALL · LIAM×

What happened?

Vendor outreach

CONNECTION MADE
Meeting setReferralFollow-upConversation
NO CONNECTION
No answerVoicemail
NEXT STEPFollow up FridayAdd it to the contact record.
FIELD NOTE

Liam welcomes painter referrals. Send service-area details before Friday.

Save result

Guided daily work

One person. One conversation. One next step.

Work with one contact at a time. Call or message them first. Then record what happened and move to the next person.

Know who you are calling

See who the person is and how to start the conversation.

Use your phone

Call or message from your phone. Then return to APA.

Track the result

Each campaign tracks the results and next steps that matter.

Speed TextOne personal message at a time.

Review the message. Open it in Messages. Log the result. Then move on.

Field notes + activity report

See the story behind the work.

Outcomes and notes become one clear report. Agents can report back in class. Coaches can spot patterns and give more personal feedback.

APA campaign activity page with the activity report entry
Activity report13 / 20 worked

Vendor outreach

One view of the campaign, the results, and the notes behind each conversation.

11conversations
4key results
3field notes
Field note · Liam Foster

Open to referrals. Send service-area details and follow up Friday.

Coach view

Review the work before class and coach the next conversation.

APA database showing 238 contacts, 218 APA Ready records, and 20 people in the thoughtful review queue
APA contact review showing the first person in a stacked queue with fields to verify and classify
APA Ready218 reviewed · 20 to go

A useful contact database

Turn uploaded names into APA Ready contacts.

Importing is only the first step. Check the details, label the relationship, and add a useful note.

01
Import contacts

Bring in phone contacts, a CSV, or a Google Sheet. You can also add one person at a time. Imported names stay in review until you check them.

02
Review one person at a time

Check the details, choose the relationship type, and add a useful note. Then save and move on—or finish later.

03
Build useful lists

Sort people by relationship, contact type, or next step. Use those filters for future calls and campaigns.

Imported contacts never count automatically. Finish missing details before they count as APA Ready or appear in outreach lists.

The full learning path

Keep all eight weeks visible.

Keep class topics, homework, scripts, resources, recaps, and the roadmap in one place. Today’s work stays easy to find.

APA coach dashboard showing the eight-week course, daily lessons, teaching topics, and student assignments

Coach dashboardPlan the course. Open the lesson. Guide the work.

APA Program resource library with Week 2 scripts and reference materials

Complete training software

Train agents in the app and on the web.

Agents use the app for daily work. Teams use the full online dashboard to guide class, review progress, and coach the next step.

App for daily workDashboard for teamsOne connected system
APA coach dashboard showing today's lesson, coaching queues, cohort progress, and team follow-up
APA iPhone app showing the student's daily activity and class checklist
APP + WEBOne APA system

Live class + classmates

Stay on track together.

Join class, ask questions, share wins, and reply to classmates. The cohort view also shows who can see each type of information.

Privacy by roleAgents see public profiles. Coaches and approved team leads can also see course progress.

Official program updates stay in email. Use the cohort feed to learn with classmates and share progress.

APA Cohort feed with live class, composer, coach note, reactions, and replies
APA cohort roster showing instructors and classmates with progress privacy notice

Clear standards

The app keeps work clear. Coaching helps agents grow.

APA has high standards. The app makes expectations clear and daily work easier to finish. It does not lower the bar.

01

Show up

Monday–Thursday, 12–2 PM ET. Camera on and fully present.

02

Do the work

Finish homework, practice role-plays, and update your progress each week.

03

Build the habits

Work your database every day. Track each lead and next step.

04

Show your progress

Complete the work your coach sets and bring your results back to class.

AttendanceNo unexcused absences.

Tell your coach before class and finish make-up work within 48 hours. If you miss more than four classes, you must retake APA.

ProgressPractice the work. Track it. Show the results.

Complete the work your coach assigns and bring your results back to class.

Good to know

Common questions.

What is Agent Production Academy?+

APA is an eight-week program that helps new agents start producing. It combines live coaching, contact work, practice calls, role-play, and real daily assignments.

Who teaches APA?+

Erin Anderson and Matthew Miale take turns leading the program each week.

Does Speed Text send a bulk blast?+

No. You review and personalize one message at a time. APA opens each message in Messages. After you record the result, you move to the next person.

Who can see an agent’s progress?+

Agents can see their own progress. APA coaches and approved team leads can also see it. Classmates see public cohort profiles only.

Agent Production Academy

Know the work.
Do the work.
Track the result.

Your daily work stays connected to class, the campaign, and the goals you are working toward.

Register The APA team reviews every request.